Target audience is important when creating a product as you need to know who to aim it at.
I have created a range of questions that I will ask 15 people to answer on what they would like to see in a music magazine, their musical interests, how often they buy the magazines and what sort of price they expect to pay for a magazine. I will be aiming my product at teenagers, probably 16+, so I've planned to hand my questionnaire out to people of that age. The reason I've decided to do this target audience is because firstly I fall into this age range, so I have an idea of what I myself, and people my age, would like to see and what would and wouldn't appeal to them. Secondly, because I would like to include a Gig-Guide, and most gigs are 16+. If the magazine was for people who were younger and I included a gig guide it wouldn't appeal to them.
Below is a list of questions I have thought of to ask teenagers.
1. How often do you buy music magazines?
Once a week Once every two weeks Once a month Rarely Never
2. How much are you willing to pay for a music magazine?
£1-£2 £2.50-£3.50 £4+
3. Would free things, such as posters or objects, influence your decision on buying a magazine?
4. What sort of music do you listen to?
Chart Music Rock Music Punk Music Alternative Rap Music Classical Music
Other
5. Do you enjoy reading interviews with band members in music magazines?
6. On a front cover, would you rather see more pictures or more text?
7. Do you attend music gigs?
8. Would a Gig Guide appeal to you? (Up and coming gigs that are happening in England and near where you live)
9. Is music an important part of your life?
Thank you.
The answers to questions one and two will help me to determine how often I would release my magazine, and how much I would sell it for. This also links to question three, because if people said they'd only want to pay £1-£2, but wanted free things, and they wanted the magazine every week, the free things wouldn't be very expensive as I wouldn't have the money to buy and supply them, or put free things in the magazine each week. However, if people said they wanted a magazine once a month and were willing to pay £2.50-£.3.50 the free things included would be better as I'd have more money to spend on them.
Question 4 will help me to find out what genre of music I should make a magazine about. I will choose one or two of the most popular genres in my final piece. From my research I already know that there are lots of chart music and rock music magazines available, so there would be a tough competition.
Question 5 will help me decide what to write in my double page spread. If lots of people like reading interviews, an interview would probably be my best option, as I would know lots of people would enjoy reading interviews.
Question 6 will help me with the layout and structure of my front cover. I will defiantly have a large central image, or a few images, on my front cover as this is a typical magazine convention. I think most people would prefer more picture than text, so I will have to make sure my pictures are good quality and effective.
Questions 7 and 8 help me to get an idea of whether or not people attend gigs and if a Gig Guide would appeal to them. Even though I think it's a good idea, if no one says they go to gigs and a Gig Guide wouldn't appeal to them I will have to re think my decision of whether or not to include it.
Question 9 will allow me to get a general idea of how important music is to people, which will help in the overall production of my work.
I plan to give these questions out and collect the answers and make decisions based on these answers.
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