Audience.

 

 

Find out what audience your product is for is important, because it will help you to identify key features/things you could include to make it appealing to your target audience.

 

There are many different types of audiences, and they are grouped in certain ways.

For example:

• Age
• Gender
• Ethnicity
• Interests
• Income
• Occupation
• Religion
• Education
• Where you live
• BSGS (British Social Grading Scale)

 

 

For example, if you were writing a book that's audience was meant to be young children, you would include certain things to make it appealing to them. Things such as bright colours, words that aren't too complex and long, a catchy title, a simple but effective plot, etc. If you were writing a book for educated adults, you would have longer more complex words, a more adventurous plot, and overall a more sophisticated feel.

What appeals to adults doesn't often appeal to children, and vise versa.

 

Income is also important. For example, if you wrote a very complex book, and it was expensive to buy, but you tried to sell it in a place of unemployment and poverty, you won't make as many sales compared to if you sold it in a very rich area.

 

 

My Post 16 magazine will be aimed at people between 16 and 19, as this is often the age of people attending post 16 education.

Because of this I can use quite sophisticated language, but not too complex other wise they may not understand. My front cover will be eye catching and look proffessional to draw people in. The articles on my front cover will appeal to post 16's, things that relate to exams/exam practice, things happening in the school, news etc.

I'm aiming to make quite a fun magazine that will be interesting and people will enjoy reading it.